Roberto Lira

Miranda

URM Academic Director

Author and speaker Roberto Lira Miranda is Academic Director of URM and guest-lecturer at several universities including Fundação Dom Cabral (state of Minas Gerais), Centro Educacional Objetivo (Paraná), and Fundação Fritz Muller (Santa Catarina).

Miranda launched and led the Trade Marketing MBA program at BI International, in partnership with Babson Education (Boston), University of California (Berkeley), and Shanghai Jiao Tong University. He studied business administration at Brazil’s top ranked university, Fundação Getúlio Vargas, and possesses certification in the following areas:

  • Upper Management & Quality (Juran Institute, Wilton, Connecticut)

  • Vision into Action by Leadership Studies International (San Diego)

  • Strategic Thinking at DPI – Decision Processes International (Montreal)

  • Organizational Renewal from International Consultants Foundation (Washington DC)

  • Advanced Situational Leadership at the Center for Leadership Studies (California American University)

  • Professional Management at Louis Allen Associates (Palo Alto, CA)

Among his published works are these bestsellers:

  • Qualidade Total – Rompendo as Barreiras entre a Teoria e a Prática (Total Quality – Breaking barriers between theory and practice) [Makron Books]

  • Além da Inteligência Emocional (Beyond Emotional Intelligence) [Editora Campus]

  • Inteligência Total na Empresa (Total Intelligence in Business) [Editora Campus]

  • Marketing do Varejo e Alianças Estratégicas com a Indústria (Retail Marketing and Strategic Alliances with the Industry) [Editora Qualitymark]

  • Marketing Voltado para o Turismo (Marketing Focused on Tourism) [Editora BookMídia]

  • Você Vende Para as Lojas ou através das Lojas? (Do you sell to stores or through stores?) [Editora BookMídia]

  • Estratégias e Técnicas Avançadas de Negociação e Vendas (Advanced Negotiation and Sales Techniques and Strategies) [Editora BookMídia]

  • Como Montar e Gerir uma Pousada (How to Set Up and Manage an Inn) [Editora BookMídia]

  • A Era do Talento (The Era of Talent) [Editora BookMídia]

 

He has consulted for companies in Brazil and abroad including:

Aços Villares, Aché, Alcon, Alpargatas, Artex, Asea, Brown, Boveri, Azaléia, Basf, Bayer, GEBetz (Brazil, Argentina, Chile, Colombia, Venezuela and Mexico), Biolab, Braskem, Bristol Myers Squibb, Cadbury Adams (Argentina), Cervejaria Skol, Ciba, Continental 2001, Cremer, Cummins, Dow Chemicals, Dynapac, Embraco, Engemix, Equitel, Eternit Faço, Fademac, FMC do Brasil, Frigorifico Chapecó Galderma, Goodyear, GTE Sylvania, Grupo Ultra Hercules, Hoechst Inds. Romi, Inds. Villares, International Paper, Jaraguá Equipamentos, Jeans Harley, Jolly Kendall, Klabin, KSR, Linhas Círculo, Losango, Lucent, Manah, Mate Leão, Max Factor, Mendes Júnior, Merial Saúde Animal, Merrel Lepetit, Microsoft, MWM Motores, Nestlé, Nextel, Novotel, Nutrim, Orniex Paoletti, Petrobrás, Pfizer (Brazil and Canada) Philips, Prisunic (Portugal), Purina Quaker, Quimbrasil Realco (McDonald’s), Rhodia, Riclan, Riocell, Roche, Sandoz, Semco, SERASA, Serrana, Sherwin-Williams, Siemens, Spirax-Sarco Telebrás, Telemecanique, Telepar, Telerj, Ticket, Tramontina, TV Globo, União Química, Unibanco, Union Carbide, Uniroyal, Upjohn Valisère, Vilejack  Walita, Warner Lambert, Xerox, Yanmar, Zacharias.