FROM STRATEGY TO COURSE OF ACTION
Dates and location to be determined
Members of the lower and middle class often spend a majority of their income on the acquisition of essential goods and services.
High-end consumers spend a very small portion of their income on these things.
It’s evident that this segment of the population, which spends heavily on consumption, still spends much less than the middle or lower class in terms of percentage of their total income
Even then, it’s rare to find Marketing initiatives clearly focused on this segment of the market. Most movies, TV shows and commercials are focused on popular consumer products.
Advertisements for luxurious products and services, seen in high end magazines, use the same language as those published in regular magazines.
The marketing management models follow the same standard set forth by those of products consumed en masse.
This exclusive and first-of-its-kind program covers the specific marketing management demands of businesses in various segments of the Luxury Market, including Fine Clothing and Accessories, Jewels and Watches, Cosmetics and Perfumes, Food and Drinks, Restaurants and Catering, Gyms and Beauty Salons, Tourism and Hospitality, Automobiles, Boats and Aircraft, Real Estate and Furniture, Works of Art and Collections, and Asset Management.
Business in the Luxury Universe
Trends in the Luxury Market
The New Luxury Consumer
Marketing for Luxury Products
Marketing for Luxury Services
Marketing Strategies for the Luxury Segment
Value Proposition Construction
Results Exceeding Expectations
Communication and Customer Service in the Luxury Segment
Venue: to be determined
Dates: to be determined
Duration: 42 class hours
Cost and Payment Methods
$ 4,200.00 payable by credit card in up to 6x (administrative interest fees may apply)
20% discount for enrollments made 60 days prior to start date
10% discount for enrollments made 30 days prior to start date